北京印刷学院学科简介：设计学

北京印刷学院学科简介：设计学

  学科基本情况

  北京印刷学院于1989年开办艺术设计本科教育，2003年获得二级学科设计艺术学硕士学位授权资格，2010年被评为北京市重点建设学科，在此基础上，于2011年获得一级学科设计学硕士学位授权资格。

  设计学是北京印刷学院特色学科，现有四个研究方向：

  1、新媒体艺术研究；

  2、平面设计艺术研究；

  3、产品设计艺术研究；

  4、设计理论研究。

  四个研究中心：

  1、数字媒体艺术研究中心（北京市重点实验室）；

  2、印刷包装材料与技术研究中心（北京市重点实验室）；

  3、数字艺术教学实践中心（北京市实验教学示范中心）；

  4、设计研究中心。

  并以北京绿色印刷包装产业技术研究院、中国印刷博物馆、国家新媒体产业基地为支撑。

  学科特色

  本学科以北京历史文化遗产为资源，以印刷出版行业为依托，以首都文化创意产业为平台，将艺术与数字出版传播相结合、艺术与数字印刷相结合、艺术与文化创意产业相结合，形成如下特色：

  1、以艺术设计创意为核心，以数字媒体和信息技术为基础，以大众传播理论为指导的当代传媒艺术；

  2、通过将印刷的品种、技术、功能、工艺及出版理论与平面艺术设计表现相结合，形成具有印刷与出版学科背景的现代平面艺术设计研究体系；

  3、以绿色包装理念为指导、以包装材料为介质、以包装设计为手段，集新材料、新结构、新工艺、新设计于一体的包装设计应用模式；

  4、以消费文化与设计、当代产品的技术品格与社会文化内涵、设计与北京文化创意产业为主要特色设计理论研究。

  学科优势

  本学科团队成员共计32人，其中教授8人，副教授15人。现有多媒体艺术设计国家级教学团队和数字媒体艺术北京市学术创新团队，团队中有获中国出版业领军人才称号3人、中国新媒体教育领军人物称号2人；多人担任中国包装联合会常务理事、中国美协平面设计艺委会委员、中国出版工作者协会书籍装帧委员会常务理事、中国教育新媒体协会理事、中华美学会理事等。学科拥有一批有影响的学术成果，如多媒体艺术设计作品分别获第九、十四届国际莫比斯多媒体光盘大奖赛全场大奖及第一、二届中国出版政府奖，书籍设计获第十二届国家图书奖，包装设计获第十一届全国美展银奖等，教学成果获北京市教学成果二等奖。近三年出版专著10部，核心及以上期刊发表论文100篇，作品参加全国设计展览62件。三年完成各类科研项目28项，经费共计250．25万元。在校硕士生71人，研究生招生人数逐年上升，就业率稳步提高。

  Art and Design

  Instruction of the Art and Design

  The undergraduate program of Art and Design was founded in 1989 and the master program was founded in 2003 as a “secondary master program”． In 2010， Art and Design became the “key subject of Beijing”， and then， this major was authorized as the “primary master program”． Art and Design is one of the most unique majors in BIGC． It has four directions which are “New Media Art Research”， “Graphic Design Research”， “Package Design Research” and “Design Theory”． It also has four research centers： “Digital Media Art Research Center （“key laboratory of Beijing）”， “Printing－Package Material and Technology Research Center （“key laboratory of Beijing） ”， ”Digital Art Education and Practice Center （representative center of experimental education of Beijing）” and ”Printing Design Art Research Center”． Art and Design Major is also supported by the Beijing Environmental Protection Printing and Package Industry Institute， China Museum of Printing， National New Media Industry Base and National Industrial Design Base．

  Highlights of the Art and Design

  Supported by the historical and cultural heritage of Beijing， the environment of printing－publishing industry and the Capital Cultural Innovative Industry， the Art and Design combines art with the digital publishing communication， digital printing and the cultural innovative industry and developed a series of highlights． The Art and Design developed as a major of modern media art with innovative art and design as its core． During the research， we formed the research system of modern graphic design with the background of printing and publishing． The research mode of Art and Design is a practical training mode which stemed from the ideology of the environmental protection package and operated by variety of package design methods with new materials and new techniques． Our design theory is an integrated and unique theoretical system with the contents of “merchandising culture and design”， “the techniques and culture of modern products” and “the design art for Beijing Cultural Innovative Industry”．

  Advantages of the Art and Design

  The faculty of Art And Design has 32 members which includes 8 professors， 15 associate professors． And now we have a teaching group of Multi－Media Design as a “National Teaching Group” and a group of Digital Media Art as an “Innovative Teaching Group of Beijing”． In our groups， there are three members awarded the honors of “The Leader of Chinese Publishing Industry”， two members awarded the titles of “The Leader of Chinese New Media Education”． And many teachers have the memberships of Chinese Artist Association， Chinese Package Association， Chinese Design Art Association and Chinese New Media Education Association． The Art and Design major has fruitful research achievements which include the Golden Price of the “Mobis Festival Multimedia”， the 1st and 2nd “Government Rewards of Publishing”， the price of “12th National Books Rewards”， the silver price of package design work in National Fine Art Exhibition and the second place of the “Teaching Achievement of Beijing”，etc． The Art and Design also published a large amount of professional monographs which include 10 books and 100 core professional papers． There were 62 design works which had exhibited in different national design exhibitions． The Art and Design finished 28 academic projects in the past three years which obtained a funding of 2，502，500 yuan． Now there are 71 master students and the employment rate climbs up yearly．